Use The Pantone Colour of the Year, Outdoors
March 6, 2019
Pantone announced its Colour of the Year for 2019; the winner is – Living Coral.
This warm pink hue is a spectrum shift from last year’s well-received Ultra Violet, and is expected to become a highly-used colour across design industries all around the globe.
According to Pantone, Living Coral is described as ‘an animated, life-affirming shade of orange, with golden undertones.’
But what exactly is Pantone, what’s the significance of this Colour of the Year, and how can you use it to improve your outdoor living space? Here’s a quick, colourful rundown.
Pantone is a New York City-based company that started in commercial printing.
It came up with the Pantone Color Matching System in 1963 to solve the complicated problems related to matching colours in the printing industry. Every colour, no matter what tint or hue, is assigned a specific number, so anyone can match the exact shade.
With the system, each colour is the same, no matter what swatch or screen you’re looking at. This does away with the grey area (pun intended), such as how blue ‘Sky Blue’ really is, or if ‘Mint’ is light green or medium green.
Since Pantone wrote the book on the specifics of colour matching, it has become the international standard for everything from paints to web design.
For example, if you have a colour you want to use for your bedroom wall, look up its Pantone number, take it your local hardware store, and they’ll give you paint in the exact match.
Pantone Colour of the Year
Colour of the Year was created in 2000 by the Pantone Colour Institute: a group of colour trend experts. This concept was intended for marketing, branding, fashion, business trends and anything that had to do with creativity.
The institute looks at global trends across multiple industries throughout a year, it then announces the incoming year’s feature colour in December. For example, Living Coral is this year’s colour because the Pantone Colour Institute noticed large companies like Apple and Airbnb were using it often in the latter half of 2018.
In the past decade, Pantone’s announcement of its Colour of the Year has gained traction due to its influence on consumer behaviour. It works like this: your favourite home furnishing stores and lifestyle websites all start displaying items in a particular colour.
Now, if you’re looking for a lamp or a rug, you’re more likely to buy in that colour because it’s become a trend. That’s the power of Pantone’s Colour of the Year.
Take Living Coral Outdoors
Living Coral is an excellent colour for the outdoors because it’s so bright and bubbly.
Pantone has said Living Coral ‘symbolises our innate need for optimism and joyful pursuits,’ which is an excellent mindset for creating a space in your garden or backyard where you can relax, put your feet up and smile.
Start by picking out large outdoor items in Living Coral. Colonial Castings can customise their cast-aluminium outdoor furniture in whatever colour you want. So, tailor your chairs, tables, benches and more in this lovely warm shade.
All made in Australia, furniture items like these mean you can incorporate the Colour of the Year in your outdoor living space all year long. You can also opt for accessories in Living Coral; think cushions and gardening tools.
You’ll love having a ‘pop’ of this colour around to liven up your outdoor space.